Fighting Alzheimer’s One Photo at a Time

You’re probably familiar with the popular internet and social media movement, “throwback Thursday,” or #TBT as it is commonly displayed in social media posts that are shared through the use of hashtags (#). The movement has been an outlet for people to share old photos and memories on social channels like Facebook, Twitter and Instagram, and now the Alzheimer’s Association California Southland chapter is leveraging this behavior to fight Alzheimer’s disease in an exciting new way.

The Alzheimer’s Association in the metropolitan Los Angeles area has teamed up with image sharing company IMGembed to raise funds and awareness for the fight against Alzheimer’s by getting people to donate photos to “The Unforgettable Collection” as they’re calling it. Sometimes when remembering a moment is difficult, a photo can bring out the power and emotion of seconds frozen in time, which is why this campaign is so smart. Asking people to donate photos helps preserve moments that might otherwise be forgotten, and the funds IMGembed will raise through the collection will all go to fighting Alzheimer’s and researching new ways to eradicate the disease for good.

As a memory care facility working with residents who have Alzheimer’s, we’re extremely encouraged and moved by the efforts of the team in California. Doing work that really makes a difference for our residents is important to us, and fighting Alzheimer’s is a cause near and dear to our hearts. Sure, the Unforgettable Collection is based in California, but there’s no reason we can’t support it from here, so we encourage you to do so! Together, we can save the moments that mean the most to each of us and our loved ones, and with more hard work and advancements coming all the time, perhaps one day we will live in a world free of the affliction of Alzheimer’s disease.